I’m thrilled to work with Paul and Aura Bora in achieving that mission. “The company is poised to become the next great sparkling water brand, with the strong foundation built under Paul’s leadership and vision, and the capital and industry expertise now in place. “Aura Bora has brought a fresh perspective to the sparkling water category that is clearly resonating with consumers,” Mr. I look forward to working with the brand and management team on national expansion.”Īdditionally, Brad Barnhorn, who serves on the boards of brands including Country Archer, Flying Embers, Rhythm Superfoods and Biena Snacks, has joined Aura Bora’s board of directors. The brand’s best-in-class velocities are proof that what they’re doing is working - and Aura Bora is the best-tasting sparkling water I've ever had. Kevin, Mark & Robert tested this drink product and they. ![]() Shark Robert Herjavec has invested an amount of 200,000 in 15 shares in this Aura Bora company. He had asked for a 150,000 deal for a 5 share in Shark Tank for Sparkling Herbal Waters. ![]() “I’ve been extremely excited about Aura Bora since first meeting Paul in January 2020. The founders of Aura Bora appeared in Maddie Voge and Paul Voge in Shark Tank Season 12 Episode 11. “Since co-founding Waterloo, I’ve spent a lot of time in this category and consider myself a sparkling water connoisseur,” Mr. “Aura Bora continues to provide superb flavor profiles and unique customer engagement strategies, and Siddhi Capital is thrilled to be the lead investor in this round.”Ĭlayton Christopher, founder of Waterloo, Sweet Leaf Tea, Deep Eddy Vodka and CAVU Venture Partners, also invested in the round and will join the board of directors as an independent board member. “Paul has trusted in Siddhi to be a partner to the business in the fast-paced water market,” Ms. Melissa Facchina, general partner and co-founder of Siddhi Capital, will join the Aura Bora board. The funding round was led by Siddhi Capital, with participation from Consumer Ventures, Gaingels, Seaside Ventures and Simple Food Ventures. They’re Selling Fast: Aura Bora is ranked as Thrive Market’s fastest selling beverage. An appearance on the television show “Shark Tank” last year helped the brand gain national visibility. Flavors include cactus rose, basil berry, peppermint watermelon, elderflower grapefruit, lavender cucumber, lemongrass coconut, lime cardamom, tangerine blossom and blueberry wildflower. The products are sold in Sprouts Farmers Market, Whole Foods Market, Thrive Market and other natural grocery stores. When Aura Bora was launched during the tail end of 2019, the husband-and-wife team behind the sparkling water startup, Paul and Maddie Voge, didn’t anticipate the consumer hype as they see today. Today our sparkling waters are sold in more than 4,000 stores across the country, and we’re just getting started.”Īura Bora last May raised $2 million in seed funding. “I spent months delivering cases out of my Subaru across the Bay Area with hand-written invoices until we partnered with our first distributor. “In November of 2019, I sold the first can of Aura Bora to a grocery store three blocks from my house,” Mr. Aura Bora creates craft sparkling water with herbs, fruits, and flowers made without artificial and uninspired fruit flavors.
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